CJ Easter
About CJ Easter
C.J. Easter is the owner of FitTRAC Coaching and Lead Engine Marketing. For the last decade, C.J. Easter has been a leader in Facebook advertising in the fitness industry. He brings a unique understanding of the science and the art of Facebook advertising with his background in engineering from Stanford University and 12 years owning a gym. During that time, C.J. has invested over $400,000 of his own money in Facebook ads and managed over $1.5 million in ad spend for his clients at Lead Engine Marketing. Due to the pandemic, C.J. has added a virtual platform to his gym business and built it up to more than $21,000 in recurring monthly revenue.
5 Biggest Mistakes Fit Pros are Making with Facebook Ads
For the last decade, C.J. Easter has been a leader in Facebook advertising in the fitness industry. He brings a unique understanding of the science and the art of Facebook advertising with his background in engineering from Stanford University and 12 years owning a gym.
During that time, C.J. has invested over $400,000 of his own money in Facebook ads and managed over $1.5 million in ad spend for his clients at Lead Engine Marketing.
Due to the pandemic, C.J. has added a virtual platform to his gym business and built it up to more than $21,000 in recurring monthly revenue.
Objectives:
1 - The 1 thing Facebook ads should be used for (everything else is a waste of money)
2 - How to leverage Facebook’s optimization tools to squeeze every dime from your ad investment
3 - The new Facebook rule change that lets you show 5x more ad copy
4 - The key metric most gym owners miscalculate, leaving cold, hard cash on the table
5 - How to know the perfect amount to invest in your ads to get a predictable ROI
