Jay Croft

Jay Croft

About Jay Croft

Jay Croft owns Prime Fit Content and is host of the Optimal Aging podcast. He helps fitness professionals grow their businesses by engaging more people over 50.

You Must Keep Communicating, No Matter What

Businesses must keep marketing no matter what, or they risk losing essential connections and revenue. That was a key lesson from last year. Learn how to responsibly keep telling your story and listening to clients and prospects over 50.


1. Understand why marketing and communications must continue no matter what – not CAN, but MUST.

2. Communicate effectively and relevantly, without worrying that they are behaving rudely or unethically.

3. Have tactics to apply before, during and after trouble to tell your story and grow your business, even in a crisis.


© 2018 Functional Aging Institute