Jay Croft

Jay Croft

About Jay Croft

Jay Croft is a veteran writer, editor and content director who helps fitness businesses improve their communications to fuel growth.

The Critical 3 Cs: Communications, Content and Community

Fitness clients over 50 are craving connection. Here’s how to provide it and distinguish your business to win now and in the future.


1. Apply solid communications strategy and tactics to nurture community and grow their businesses.

2. Connect with clients and prospects to solidify bonds that will last.

3. Position their businesses for the challenges ahead to serve the over-50 population.


© 2018 Functional Aging Institute