Jeff Weiss


About Jeff Weiss

As a Baby Boomer with over 30 years of marketing experience on both the client and agency sides of the business, Jeff has witnessed the dramatic changes of the aging population. In his experience of working for and with major brands including Pepsi, Gillette, Dannon, KitchenAid and Unilever, he understands why major brands and corporations are missing the boat on the over 55 crowd and he knows what’s necessary to take advantage of this largest and fastest growing segment in business.

Muck the Fillennials!

Marketers are missing the largest business opportunity by virtually ignoring active aging consumers who control over 70% of the wealth and account for 40-50% of consumer spending across most categories. Yet marketers are only spending 5-10% of their budgets to market to this group, choosing instead to spend 5 times more against the younger millennial group who account for less than 20% of all consumer spending. In his presentation, Jeff Weiss will highlight the opportunity in targeting active aging consumers, defining who they are and what makes them tick. He will reveal the Dirty Dozen Myths associated with aging and crush the myths and break the stigma and stereotypes attached to older consumers. Finally, he will share advice and practical tips on how to best find, reach and engage the Active Aging consumer.


1. An in-depth understanding of the Active Aging consumer --- who they are and what makes them tick.

2. Crush the myths, stigmas and stereotypes that are associated with aging consumers and start applying these learnings to your business today.

3. Practical tips on how to reach and engage Active Aging consumers to help grow your business.


© 2018 Functional Aging Institute