About Marc Middleton
Marc Middleton, Founder and CEO of Bolder Broadcasting and Growing Bolder, is a media entrepreneur, television journalist, author, film maker, speaker, activist, and consultant who focuses on the changing culture of aging. A multiple Emmy Award-winning broadcaster, Marc is the host of Growing Bolder TV seen on public broadcasting stations nationwide, co-host of Growing Bolder Radio, host of the podcast Better Now with Marc Middleton, executive producer of Surviving & Thriving TV, editor of Growing Bolder Magazine, and writer, videographer and director of the Emmy Nominated documentary film, Conquering Kilimanjaro. Marc is a 7-time Masters Swimming world record holder, a 10-time U.S. Masters Swimming national champion, and a podium finisher in hurdles in the Masters Track and Field National Championships. His new book, Growing Bolder, Defy the Cult of Youth, Live with Passion and Purpose is now available.
Connecting with the most important consumer in America.
As Americans “age-in” (to caregiving, functional fitness, retirement, agin-in-place, etc.) their needs and desires are rapidly changing. Understanding the needs of the new older adult and delivering against them is critical to your success.
1. Why women 45-65 are your prime target and what issues, needs, concerns, fears and desires most resonate with and motivate them.
2. The Importance of user-generated and client-featured content.
3. How to produce videos that generate engagement: likes, comments, and shares.
4. Tips on becoming a better on-camera presenter.